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Gucci Osteria da Massimo Bottura opens in Los Angeles
Fashion label Gucci has opened a restaurant at the top of its store in Beverly Hills, Los Angeles, which serves up a selection of Italian dishes.
Gucci Osteria da Massimo Bottura occupies the rooftop of the brand's store on Rodeo Drive, a two-mile-long street in Beverly Hills that is host to a parade of luxury fashion boutiques.
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The restaurant takes part of its name from head chef Massimo Bottura, who has created a "deeply Italian" menu for the venue.
This marks the second time that Bottura has partnered with Gucci. Back in 2018, the three-Michelin-star chef worked with the brand on its eatery in Florence, Italy. This sits inside the store-cum-museum Gucci Garden that both sells and exhibits unique Gucci pieces.
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The 50-cover LA location is designed to be an "intimate and cosy" space that nods to the opulent aesthetic of the existing Florence venue.
It has a private entrance at street level, where the restaurant's name is written across an illuminated slab of pale marble. Guests are greeted in a lobby upstairs, which is covered in tree-printed wallpaper from Gucci's homeware range.
Star-shaped spotlights punctuate the black ceiling, while an ornately patterned red rug overlays the parquet wooden floor.
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Star forms appear again on the mosaic floors of the restaurant's outdoor terrace, which looks out over Beverly Hills' bustling, palm tree-lined streets.
A series of jade-green steel beams run overhead, supporting a sheet of awning that can be pulled across to shield diners from the sun.
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Dining tables with red-marble countertops are dotted throughout, along with wicker, bistro-style chairs.
An antique wooden pulpit has also been repurposed as an outdoor bar counter.
Concertina glazed doors close off the indoor eating area, which is anchored by a huge, curved seating banquette upholstered in merlot-red velvet.
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Gucci is part of a growing wave of high-end fashion houses that have their own restaurants – Louis Vuitton recently threw open the doors to Sugalabo V, an eatery set within its store in Osaka, Tokyo.
Tucked behind a speakeasy-style door, the intimate dining space features chocolate-brown surfaces and jewel-tone furnishings.
Photography is courtesy of Pablo Enriquez for Gucci.