![Serra weed dispensary in Portland, Oregon](https://static.dezeen.com/uploads/2017/06/serra-weed-dispensary-interiors-design-retail-products-drugs-portland-oregon-usa_dezeen_hero-a-852x479.jpg)
Serra cannabis dispensary in Portland features greenhouse-like display cases
Portland studios OMFGCo and JHL Design have designed a minimal interior for this store that sells recreational marijuana.
Serra – a self-proclaimed "modern drugist" – opened in July 2016, after the state of Oregon legalised the recreational use of cannabis products in October 2015.
![Serra weed dispensary in Portland, Oregon](https://static.dezeen.com/uploads/2017/06/serra-weed-dispensary-interiors-design-retail-products-drugs-portland-oregon-usa_dezeen_2364_col_28-852x1276.jpg)
The owners describe it as "an experiential and curated cannabis retail space that rethinks, redefines, and sets the bar for progressive pot culture".
The brand's flagship space is located in a historic building in the Old Town area of Portland, which was built in 1889.
![Serra weed dispensary in Portland, Oregon](https://static.dezeen.com/uploads/2017/06/serra-weed-dispensary-interiors-design-retail-products-drugs-portland-oregon-usa_dezeen_2364_col_23-852x569.jpg)
OMFGCo and JHL Design took advantage of its features both inside and out.
The decorative facade was painted a colour called Black Beauty, while the 16-foot (almost five-metre) ceilings allow space for local designer Matthew McCormick's large-scale lighting fixtures.
![Serra weed dispensary in Portland, Oregon](https://static.dezeen.com/uploads/2017/06/serra-weed-dispensary-interiors-design-retail-products-drugs-portland-oregon-usa_dezeen_2364_col_39-852x1278.jpg)
Customers enter into a reception area, where they are required to show identification to prove they are over 21 years old.
The light-filled space features sofas for them to wait, before being escorted through a glass partition into the store by a knowledgable retail assistant.
![Serra weed dispensary in Portland, Oregon](https://static.dezeen.com/uploads/2017/06/serra-weed-dispensary-interiors-design-retail-products-drugs-portland-oregon-usa_dezeen_2364_col_2-852x569.jpg)
Serra is the Italian word for greenhouse, and this is reflected in the design of the shop's display cases.
The black-framed vitrines have pitched glass tops to display the varieties of edibles, oils and smokeable products, along with the equipment needed to use them.
![Serra weed dispensary in Portland, Oregon](https://static.dezeen.com/uploads/2017/06/serra-weed-dispensary-interiors-design-retail-products-drugs-portland-oregon-usa_dezeen_2364_col_32-852x568.jpg)
Matching frames also hold up wooden shelves on the walls, between portions covered in plants.
Pale-toned tiles that cover the floor were designed by OMFGCo, which was also responsible for the company's bright blue branding.
![Serra weed dispensary in Portland, Oregon](https://static.dezeen.com/uploads/2017/06/serra-weed-dispensary-interiors-design-retail-products-drugs-portland-oregon-usa_dezeen_2364_col_7-852x569.jpg)
Serra also has a store in Portland's Belmont area, and another in the city of Eugene – about two hours drive south.
As marijuana legalisation continues to spread, designers are tapping into the booming market – creating products from bongs and pipes to a home weed-growing system.
Photography is by Kenton Waltz.
Project credits:
Branding and environmental design: OMFGCo
Interior design: JHL Design
Casework and fixtures design: OMFGCo
Casework manufacturing: Quartertwenty
Exterior paint: Black Beauty by Sherwin-Williams
Tile design: OMFGCo
Tile manufacturing: Archipelago Tiles
Lighting: Matthew McCormick
Hardware: Rejuvenation Hardware