Lee Broom fills London store with infinite pendant lights
London Design Festival 2016: British designer Lee Broom has transformed his east London store into an experimental installation inspired by the 1960s Op Art movement (+ slideshow).
Broom's Opticality installation is on display during this year's London Design Festival. The room is decorated to reflect the postmodernist Op Art movement, a style of visual art that uses optical illusions.
![Lee Broom transforms London store into abstract Op Art installation](https://static.dezeen.com/uploads/2016/09/lee-broom-opticality-light-installation-shoreditch-london-design-festival-2016_dezeen_2364_col_2-852x1278.jpg)
Inside, the designer is presenting his Optical collection of floor lamps and pendants, which feature a pattern of black stripes around one end.
![Lee Broom transforms London store into abstract Op Art installation](https://static.dezeen.com/uploads/2016/09/lee-broom-opticality-light-installation-shoreditch-london-design-festival-2016_dezeen_2364_col_10-852x1278.jpg)
Each of the lights is reflected in wall-to-wall infinity mirrors, while the floor is covered in a similar stripy monochrome pattern.
"The store will become a surreal space inviting visitors to step in to an immersive optical illusion," said Broom. "Visitors will become part of the installation as they journey through an infinity of reflections".
![Lee Broom transforms London store into abstract Op Art installation](https://static.dezeen.com/uploads/2016/09/lee-broom-opticality-light-installation-shoreditch-london-design-festival-2016_dezeen_2364_col_3-852x1278.jpg)
The Optical lighting collection was first presented in Milan inside Broom's Salone del Automobile installation, which was an all-grey recreation of part of a palazzo inside his studio's everyday delivery van.
Opticality will be open to the public from 21 to 25 September 2016 during this year's London Design Festival.
![Lee Broom transforms London store into abstract Op Art installation](https://static.dezeen.com/uploads/2016/09/lee-broom-opticality-light-installation-shoreditch-london-design-festival-2016_dezeen_2364_col_8-852x568.jpg)
Other events taking place across the capital include an "abstract clock" installed inside a stairwell of the V&A and an exhibition of minimalist furniture.
Photography by Luke Hayes.