IKEA and Hay tease 2017 collaborative collection with abstract movie
Swedish furniture giant IKEA and Danish design brand Hay have released a short teaser film that shows the materials to be used in their upcoming collaborative furniture and homeware range (+ movie).
![Ikea x Hay Ypperlig collection teaser movie](https://static.dezeen.com/uploads/2016/07/ikea-hay-ypperlig-collection-teaser-movie_dezeen_1.jpg)
The two companies created the minute-long clip to build anticipation for the Ypperlig collection, which was announced last month during IKEA's Democratic Design Day event in Sweden and will be released in 2017.
![Ikea x Hay Ypperlig collection teaser movie](https://static.dezeen.com/uploads/2016/07/ikea-hay-ypperlig-collection-teaser-movie_dezeen_3.jpg)
Set in an unfurnished apartment, the movie shows a glass sphere rolling across a herringbone parquet floor. A white cuboid appears to melt, before a giant rattan coil erupts from the wooden floor tiles and breaks through the ceiling.
![Ikea x Hay Ypperlig collection teaser movie](https://static.dezeen.com/uploads/2016/07/ikea-hay-ypperlig-collection-teaser-movie_dezeen_4.jpg)
The film also sees threads from an unravelling cotton bobbin weave themselves into a piece of floating grey fabric.
It was produced by Danish studio Kuhl & Solvstrom, with creative direction from Copenhagen studio Barkas and Nikolaj Fremming of Danish-Spanish agency Nikextension.
![Ikea x Hay Ypperlig collection teaser movie](https://static.dezeen.com/uploads/2016/07/ikea-hay-ypperlig-collection-teaser-movie_dezeen_5.jpg)
When the collaboration was first revealed in June 2016, Hay co-founders Rolf and Mette Hay unveiled a redesign of IKEA's iconic blue and yellow Frakta bag – made from a white and forest-green woven fabric, with forest-green straps.
![Ikea x Hay Ypperlig collection teaser movie](https://static.dezeen.com/uploads/2016/07/ikea-hay-ypperlig-collection-teaser-movie_dezeen_2.jpg)
The same day, IKEA presented its PS 2017 collection – which includes "no waste" products made from recycled materials – and its first range created with Dutch designer Piet Hein Eek.
Movie credits:
Client: IKEA
Agency: Nikextension
Production Company: Kuhl & Solvstrom
Creative Direction: Nikolaj Fremming (Nikextension)
Concept: Mike Wittrup (thebarkas.com), Nikolaj Fremming, Morten Kühl Christensen
Design and animation: Morten Kühl Christensen
Houdini FX: Morten Kühl Christensen
Art Direction: Mike Wittrup, Morten Kühl Christensen
Sound Design: Kong Malthe, Jakob Littauer