Kulula airline livery
The tongue-in-cheek livery of South African airline Kulula includes a "This way up" sign on one plane and points out the locations of key components on another (+ slideshow).
![Kulula airline livery](https://static.dezeen.com/uploads/2013/10/dezeen_Kulula-airline-livery_7.jpg)
Kulula's lime green Flying 101 aeroplane is covered in text explaining what each of its parts is called and white arrows pointing to where they are located.
![Kulula airline livery](https://static.dezeen.com/uploads/2013/10/dezeen_Kulula-airline-livery_1.jpg)
The titles of the aircraft parts are accompanied by comical comments written beside them in brackets.
![Kulula airline livery](https://static.dezeen.com/uploads/2013/10/dezeen_Kulula-airline-livery_4.jpg)
"This plane was designed in-house by our graphic design team as part of our bigger strategy to demystify air travel and explain some of the unknowns around air travel and flying," the airline commented.
![Kulula airline livery](https://static.dezeen.com/uploads/2013/10/dezeen_Kulula-airline-livery_2.jpg)
Seats adjacent to the emergency exits are highlighted as the "throne zone" due to their extra leg room and the plane's registration number is dubbed its "secret agent code".
![Kulula airline livery](https://static.dezeen.com/uploads/2013/10/dezeen_Kulula-airline-livery_6.jpg)
Features not visible from the outside such as seats, overhead compartments and toilets (noted as "mile high club initiation chambers") are marked out in dotted lines.
![Kulula airline livery](https://static.dezeen.com/uploads/2013/10/dezeen_Kulula-airline-livery_3.jpg)
The graphics were designed for Kulula in 2010, along with a design for a Boeing 737 that has a "this way up" graphic painted in green along the side of the white plane.
![Kulula airline livery](https://static.dezeen.com/uploads/2013/10/dezeen_Kulula-airline-livery_5.jpg)
We've previously featured Mariomekko's floral designs for the livery of two Finnair aeroplanes and American Airlines' latest logo design.
See more aircraft design »
See more graphic design »