![Helena Westerlind](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_11.jpg)
Five new brands to launch at The Temporium
Five new brands will launch their products at our Christmas pop-up store The Temporium, including a graduate accessory designer, a young duo making hi-tech jewellery and a brand-new fashion label.
![Helena Westerlind Helena Westerlind](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_2.jpg)
Helena Westerlind, who graduated from the Architectural Association this year, will launch her collection of hand-knotted rope neck pieces: www.knotted.me (website launches on 30 November).
![Helena Westerlind Helena Westerlind](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_3.jpg)
The rope formations are inspired by techniques such as knitting and crochet and adapt to the shape of the body.
![Logical Art Logical Art](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_41.jpg)
Royal College of Art graduates Hanhsi Chen and Yookyung Shin are launching Logical Art, a new brand producing products that merge jewellery and technology: www.logical-art.co.uk
![Logical Art Logical Art](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_5.jpg)
Their first products, called Empty Memory, are a range of USB sticks made of hand-finished stainless steel.
![Jardins Florian Jardins Florian](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_6.jpg)
Products from Jardins Florian, a new luxury brand created by designer Florian Gonzalez, will be shown in a retail environment for the first time, including scented candles developed in collaboration with organic spa brand ila: www.jardinsflorian.com
![Jardins Florian Jardins Florian](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_7.jpg)
Jardins Florian are also bringing the limited edition Düsenjäger bike by Dutch company Vanmoof to The Temporium.
![Justin Oh Justin Oh](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_8.jpg)
Fashion designer Justin Oh is used to creating bespoke clothing for private clients and is launching a brand new range of bags and accessories at The Temporium: www.justinoh.co.uk
![Justin Oh Justin Oh](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_9.jpg)
The line of cotton tote bags, cloth covered notebook sleeves and printed wallets are produced using natural fibres and sustainable methods.
![Pom Pom Takoyaki Pom Pom Takoyaki](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_10.jpg)
Finally, Pom Pom Takoyaki is a new company that makes delicious snacks inspired by traditional Japanese takayoki: www.pompomtakoyaki.com
![Pom Pom Takoyaki Pom Pom Takoyaki](https://static.dezeen.com/uploads/2011/11/dezeen_New-brands-at-The-Temporium_111.jpg)
Pom Pom Takayoki will provide food for the opening of The Temporium on Thursday 1 December.
![Dezeen presents The Temporium 2011 Dezeen presents The Temporium 2011](https://static.dezeen.com/uploads/2011/10/dezeen_Dezeen-presents-The-Temporium-2011-call-for-entries-4.gif)
This year The Temporium is at 65 Monmouth Street, Seven Dials, Covent Garden, London WC2H 9DG from 1-24 December 2011. More info: www.thetemporium.com
See our special category for more details on the designers and brands taking part in The Temporium.